How Does The Time Of Day Affect Your Engagement?

But, when do most people interact with social media? What does that mean for your engagement? Can you take advantage of these factors to boost your online performance? We will do our best to give you our unique insight!

Firstly, let’s have a brief look at engagement. What is it? Engagement is interaction, more or less. Things such as comments, shares and likes are the main form of engagement on social media platforms, and engagement can be the thing that really makes your account shine! The more interactions something has online, the wider it spreads! If you’re lucky, your post might even go viral!

So, how can timing affect your engagement? Every audience has different peak times of activity. This is usually a statistic that Facebook will show you in your page’s insights. Posting updates or any other kind of post, during these peak times, will often yield the greatest number of responses! Obviously, you want to show people what you have to say at the time they are looking your way!

It is important that you check what your peak engagement times are, rather than just guessing, because sometimes it might be surprising, and the times aren’t always the same depending on the day of the week!

Have a guess. Which days do you think are generally best to post on Facebook?

We’ll give you a clue, the two days start with the same letter!

If you guessed Saturday and Sunday, we’re terribly sorry, but it is actually Tuesday and Thursday! Research has suggested that the best times to post on Facebook for engagement is between 8 am and 12 pm on Tuesdays and Thursdays! But again, your personal engagement may suggest another time, so double check before you make changes to your posting schedule!

So let’s look back again. Engagement increases the spread of your posts and posting at certain times of day can increase your engagement! All you have to do is check the helpful information that your social media platforms provide for you!