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Why We Don't Recommend Boosting A Post!

FEBRUARY 20, 2023

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As a healthcare, digital marketing agency, one of the most common questions we get asked is ‘Should I be boosting my posts?’

The short answer is no. This is something we would NOT recommend doing.

Here’s why…

First things first, it is very important to remember that Facebook Ads are NOT the same as Boosted Ads! A boosted post is a quick way to put money behind an existing post from your Facebook page, while a Facebook Ad is a more thought-out campaign. While boosting a post is still considered an ad, Facebook Ads are created through Ads Manager and offer a more advanced customisation solution.

The problem with boosted posts is that you have no say in who your advert is seen by and almost no customisation options. Facebook deals with the distribution and that’s where the problems start.

Without the options for detailed targeting, your advert is essentially distributed to the wrong people and that is the reason why if you have ran boosted posts before, you may not have received the result you might have hoped for.

For example, if you run a boosted post to try and recruit new Carers, you may get people applying from outside of your local area and without the correct qualifications or requirements. With a Facebook Ad created in Business Manager, you can use advanced tools to select your specific ad objective, choose different ad placements and create overlapping audiences, such as custom, lookalike and saved audiences to ensure you are generating credible results.

While creating a Facebook Ad may seem like a more daunting task than boosting, the quality of results you receive are worth the extra effort. For a small business looking to increase engagement, a boosted post might be a great idea but for a healthcare business like yourself looking to recruit new Carers, you need a more carefully thought-out campaign that is less restrictive and in return, generates better results.

At Healthcare92, we let the professionals do all the hard work for you! Our team of social media experts will create personalised Facebooks Ads that will not only see a better return of investment, but also get you credible and reliable results. If you would like more information about Healthcare92 and the services we provide, please call 01244 617 375 to speak to a member of our team.